Team Management

How To Use Team Branding To Promote Your Employees

Derek Abram
CEO of Prio
4 min read

We all know that branding activities are crucial for any product or service to get noticed. However, not many of us pay attention to branding our own customer-facing teams. 

If you’ve got a frown on your face and you’re wondering why you’d need team branding, then this is likely to open your eyes to new possibilities.

Team branding is essential for your clients to understand the role your teams play in servicing their needs. It highlights the value addition your teams bring to the business and to your customers. 

And most importantly, it helps your teams resonate with what your brand stands for, thereby helping them become better aligned with your overall vision and inspiring them to be more focused. 

Let’s take a closer look at how to use team branding to promote your team.  

Benefits of team branding

Team branding exercises largely revolve around two main purposes. 

The first is to arrive at a set of values to define the functionality and purpose of a team, and ensure that the team lives these values. 

The second purpose is to influence how people outside your business, such as customers, perceive your team. 

There are multiple reasons why team branding is beneficial. For one, it helps align your team with the core values of your brand. When that happens, it helps unify your team under a shared vision and common goals. 

This makes it easier for them to collaborate with each other and arrive at solutions with minimal conflict.

It shows your clients exactly what your team does for them, and how the role your team plays in the grander scheme of things adds value to both them as customers and to your business. By adding faces to functions, team branding exercises give your customers a more personalized experience, instead of an inanimate, impersonal approach.

And finally, unifying your team under one vision and shared goals improves team morale while at the same time, allowing individual effort to shine through as well. 

How to develop team branding to promote your employees

Now that you know the benefits of team branding, let’s get into the thick of how to develop team branding to promote your employees.

Develop a team brand statement

Instead of defining a team brand statement yourself, make developing it an interactive session with your team. Here’s how you could go about it.

  • Get your team members to answer a short questionnaire about what values they feel best describe their team, what they think their team’s strengths are, what value addition they bring to the table, and whom they serve. 

  • Once everyone has answered these questions, discuss each of the answers by calling upon team members at random to answer one question and comparing that answer with what their colleagues have to say. Ask your team to note down what parts resonated with all of them.

  • Eventually, a consensus will be reached about the answers to these questions. Use a combination of these answers to arrive at a team brand statement that truly reflects what the team believes they stand for.

Build a social presence

Once your team has had time to walk the talk and actually start living their brand statement, you ought to start advertising these values to your customers on social media platforms such as LinkedIn, Facebook, Instagram, Twitter, and Pinterest. 

Irrespective of whether your services are targeted at other businesses or at regular consumers, these social media platforms are where most people go when they’re searching for a product or service. 

This makes it imperative for your team to follow certain rules, such as adding team branding on all social media posts and email communications. 

By building a social presence that extols your team brand statement, you may find that your customers often align with these values themselves, and could actually encourage them to shift their loyalties from your competitors to your business.

Showcase your team on your website

While promoting the brand statement on your business website’s About Us, be sure to bring your team as a whole and its individual members to the forefront. 

Showcasing the faces of the actual people your suppliers and customers interact with can change their perception of their experience with your business into an interpersonal one instead of just another transaction with an impersonal business entity.

Develop team member resumes

Since your team members will be interacting with your clients, it is a great idea for you as a business to develop resumes for each of them as a way to introduce them to your clients.

There are many reasons why this effort makes business sense. For one, it provides a uniform, balanced approach for your clients to get to know your team. That experience will remain consistent even if they don’t always get serviced by the same team member.

If your team members build their own resumes, you run the risk of there being inconsistencies in what is being portrayed, and it becomes easier for a third party to poach your resources. 

We at Prio have a free and easy-to-use resume builder that helps you build professional worker showcase resumes for your team. 

All you need to do is choose “Worker Showcase” as the type of resume. Then, add personal and work-related details, including your company logo. Lastly, review and print out the worker's resume. 

You have a brand new worker showcase resume in three easy steps!

Promote your team to clients with worker showcase resumes

Worker showcase resumes are a great way for your clients to get to know your team and the individuals that are a part of it. 

Use worker showcase resumes to promote the values your team stands for, their individual and collective areas of expertise, and how they are best equipped to service your clients.

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